Are you ready for Demand-Side-Response?

Storing electricity cannot be managed in a viable manner, so at any moment in time, electricity demand and supply must be equal. National Grid must maintain this vital balance; too much electricity and equipment could fail, too little, and there is a risk of blackouts. Demand-Side-Response is about using energy intelligently, meaning that businesses and consumers are able to shift demand in real-time. It helps soften peaks in demand and fill in the troughs, especially at times when power is more abundant, affordable and clean.